It is speculated that Google will be keen to keep Apple in order to undercut Microsoft's competitor search engine, Bing.ĭuckDuckGo has seen more modest growth compared to previous years, with organic search visits rising by 38% in the last quarter compared to 68% in Q3 2019. In its current relationship with Google, Apple receives somewhere between $7b and $8b (£5.5b – £6.3b) per year to have Google Search as the default engine on its iOS devices. Sacconaghi’s suggestion, made in a research note, hedged that a USD $1b (£790.4m) purchase of DuckDuckGo could see the US tech firm usurp valuable ad money from the Alphabet-owned tech giant.
Analyst recommends Apple buy DuckDuckGo to severe ties with GoogleĪpple should acquire privacy search engine DuckDuckGo to replace Google as its devices’ default search engine, suggests Toni Sacconaghi, an analyst at Bernstein. However, with Google currently gaining most of its USD $161b (£127b) revenue through its ad business, it’s unlikely that the tech giant will go down without a fight.
Officials worldwide have long been critical of Google for its ‘anti-competitive’ behaviour, with its dominance of internet search operations and bundling of its ad tools making it impossible for rivals to compete. A group of fifty attorneys general currently and the Department of Justice are planning to bring a fresh lawsuit against Google in an effort to dismantle its monopoly over digital advertising. US state official involved in two separate anti-trust probes against Google are reportedly looking to break up the search engine’s ad tech business.
US state governments up pressure to break up Google’s ad monopoly In this edition: US state officials consider launching a new lawsuit to break up Google's ad tech business Apple is advised to purchase DuckDuckGo to defer revenue away from Google Chinese video app Zynn is removed from the Google Play Store as claims of video theft surface and ANA issues an appeal to the TV industry to shift its upfront buying season to the end of the year. In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe.
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